Files
pitchfast/components/analytics/analytics-dashboard.tsx
2026-07-01 19:50:31 +02:00

417 lines
14 KiB
TypeScript

"use client";
import { useEffect, useMemo, useState } from "react";
import { useQuery } from "convex/react";
import {
Activity,
BarChart3,
CheckCircle2,
Filter,
MailCheck,
MousePointerClick,
SearchCheck,
ShieldCheck,
TrendingUp,
type LucideIcon,
} from "lucide-react";
import { api } from "@/convex/_generated/api";
import { Card, CardContent, CardDescription, CardHeader, CardTitle } from "@/components/ui/card";
import { Skeleton } from "@/components/ui/skeleton";
import { cn } from "@/lib/utils";
const metricLabels: Record<string, string> = {
foundLeads: "Gefundene Leads",
leadsWithContact: "Mit Kontakt",
missingContact: "Kontakt fehlt",
auditsCreated: "Audits erstellt",
approvalsOpen: "Freigaben offen",
emailsSent: "E-Mails gesendet",
followUpsPlanned: "Follow-ups geplant",
followUpsSent: "Follow-ups gesendet",
responses: "Antworten",
conversations: "Gespräche",
offers: "Angebote",
wins: "Gewonnen",
losses: "Verloren",
skippedDuplicates: "Duplikate übersprungen",
skippedBlacklisted: "Sperrliste übersprungen",
rybbitAuditOpens: "Audit-Öffnungen",
rybbitCtaClicks: "CTA-Klicks",
};
type MetricKey = keyof typeof metricLabels;
const heroMetrics: Array<{
key: MetricKey;
note: string;
icon: LucideIcon;
surface: string;
}> = [
{
key: "approvalsOpen",
note: "Wartet auf manuelle Prüfung",
icon: ShieldCheck,
surface: "review-surface",
},
{
key: "auditsCreated",
note: "Belege im System",
icon: SearchCheck,
surface: "evidence-surface",
},
{
key: "foundLeads",
note: "Aus Kampagnenläufen",
icon: BarChart3,
surface: "safe-surface",
},
{
key: "leadsWithContact",
note: "E-Mail oder Telefon vorhanden",
icon: CheckCircle2,
surface: "bg-muted text-muted-foreground",
},
];
const metricGroups: Array<{
title: string;
description: string;
icon: LucideIcon;
keys: MetricKey[];
}> = [
{
title: "Kontaktlage",
description: "Lead-Qualität und fehlende Kontaktwege.",
icon: SearchCheck,
keys: ["missingContact", "skippedBlacklisted", "skippedDuplicates"],
},
{
title: "Outreach",
description: "Freigaben, Versand und geplante nächste Schritte.",
icon: MailCheck,
keys: ["emailsSent", "followUpsPlanned", "followUpsSent"],
},
{
title: "Pipeline",
description: "Antworten, Gespräche, Angebote und Abschlüsse.",
icon: TrendingUp,
keys: ["responses", "conversations", "offers", "wins", "losses"],
},
];
export function AnalyticsDashboard() {
const dashboard = useQuery(api.campaignMetrics.getDashboard, { limit: 20 });
const [rybbitData, setRybbitData] = useState<{
auditOpens: number;
ctaClicks: number;
outboundClicks: number;
byPath?: Record<string, {
auditOpens: number;
ctaClicks: number;
outboundClicks: number;
}>;
} | null>(null);
const [rybbitError, setRybbitError] = useState<string | null>(null);
const rybbitGroups = useMemo(() => {
if (!dashboard || !rybbitData?.byPath) {
return [];
}
const grouped = new Map<string, { label: string; auditOpens: number; ctaClicks: number }>();
for (const segment of dashboard.auditSegments) {
const metrics = rybbitData.byPath[segment.path];
if (!metrics) {
continue;
}
for (const [kind, label] of [
["Kampagne", segment.campaignName],
["Nische", segment.niche],
["Region", segment.region],
] as const) {
const key = `${kind}:${label}`;
const current = grouped.get(key) ?? {
label: `${kind}: ${label}`,
auditOpens: 0,
ctaClicks: 0,
};
current.auditOpens += metrics.auditOpens;
current.ctaClicks += metrics.ctaClicks;
grouped.set(key, current);
}
}
return [...grouped.values()].slice(0, 8);
}, [dashboard, rybbitData]);
useEffect(() => {
let isMounted = true;
fetch("/api/internal/rybbit/campaign")
.then(async (response) => {
const payload = await response.json();
if (!isMounted) {
return;
}
if (!payload.ok) {
setRybbitError("Rybbit-Daten konnten nicht geladen werden.");
}
setRybbitData(payload.data ?? null);
})
.catch(() => {
if (isMounted) {
setRybbitError("Rybbit-Daten konnten nicht geladen werden.");
}
});
return () => {
isMounted = false;
};
}, []);
if (dashboard === undefined) {
return (
<section className="space-y-4">
<Skeleton className="h-32 rounded-lg" />
<Skeleton className="h-80 rounded-lg" />
</section>
);
}
const metricValue = (key: MetricKey) => dashboard.metrics[key] ?? 0;
return (
<section className="space-y-4">
<header className="agency-panel flex flex-col gap-3 p-4 lg:flex-row lg:items-end lg:justify-between">
<div>
<p className="agency-kicker">Kampagnen-Reporting</p>
<h1 className="mt-2 font-heading text-3xl font-semibold tracking-normal">
Analytics
</h1>
<p className="mt-2 max-w-2xl text-sm leading-6 text-muted-foreground">
Funnel-Signale, Freigaben und Tracking bleiben zusammen sichtbar,
ohne die operative Prüfung aus dem Blick zu verlieren.
</p>
</div>
<div className="rounded-md border border-border/75 bg-background/65 px-3 py-2 text-sm">
<p className="font-semibold">{dashboard.filters.campaigns.length} Kampagnen</p>
<p className="text-xs text-muted-foreground">
{dashboard.filters.niches.length} Nischen · {dashboard.filters.postalCodes.length} PLZ
</p>
</div>
</header>
<div className="agency-panel p-4">
<div className="flex flex-col gap-3 lg:flex-row lg:items-center lg:justify-between">
<div>
<p className="inline-flex items-center gap-2 text-sm font-semibold">
<Filter className="size-4 text-primary" />
Filter
</p>
<p className="mt-1 text-sm text-muted-foreground">
Kampagne, Nische, PLZ, Radius, Priorität, Status und Zeitraum.
</p>
</div>
<div className="flex flex-wrap gap-2 text-xs font-semibold text-muted-foreground">
<span className="rounded-md bg-muted/65 px-2.5 py-1">
Radius: Kampagnenradius
</span>
<span className="rounded-md bg-muted/65 px-2.5 py-1">
Priorität: Hoch/Mittel/Niedrig
</span>
<span className="rounded-md bg-muted/65 px-2.5 py-1">
Status: Funnel-Status
</span>
<span className="rounded-md bg-muted/65 px-2.5 py-1">
Zeitraum: Erstellungsdatum
</span>
</div>
</div>
</div>
<section className="agency-panel p-4" aria-labelledby="analytics-kpi-heading">
<div className="flex flex-col gap-1 sm:flex-row sm:items-end sm:justify-between">
<div>
<p className="agency-kicker">Funnel Snapshot</p>
<h2
className="mt-1 font-heading text-xl font-semibold tracking-normal"
id="analytics-kpi-heading"
>
Operative Kennzahlen
</h2>
</div>
<p className="text-sm text-muted-foreground">
Live aus Convex, Tracking bei Bedarf aus Rybbit.
</p>
</div>
<div className="mt-4 grid gap-3 sm:grid-cols-2 xl:grid-cols-4">
{heroMetrics.map((metric) => {
const Icon = metric.icon;
return (
<div
className="rounded-md border border-border/75 bg-background/65 p-3"
key={metric.key}
>
<div className="flex items-start justify-between gap-3">
<div>
<p className="text-sm font-medium text-muted-foreground">
{metricLabels[metric.key]}
</p>
<p className="mt-2 text-3xl font-semibold">
{metricValue(metric.key)}
</p>
</div>
<span
className={cn(
"flex size-9 shrink-0 items-center justify-center rounded-md",
metric.surface,
)}
>
<Icon className="size-4" />
</span>
</div>
<p className="mt-2 text-xs text-muted-foreground">{metric.note}</p>
</div>
);
})}
</div>
<div className="mt-3 grid gap-3 xl:grid-cols-3">
{metricGroups.map((group) => {
const Icon = group.icon;
return (
<section
className="rounded-md border border-border/75 bg-card/45 p-3"
key={group.title}
aria-labelledby={`${group.title}-analytics-heading`}
>
<div className="flex items-start gap-3">
<span className="flex size-9 shrink-0 items-center justify-center rounded-md bg-muted text-muted-foreground">
<Icon className="size-4" />
</span>
<div>
<h3
className="text-sm font-semibold"
id={`${group.title}-analytics-heading`}
>
{group.title}
</h3>
<p className="mt-1 text-xs leading-5 text-muted-foreground">
{group.description}
</p>
</div>
</div>
<div className="mt-3 grid gap-2">
{group.keys.map((key) => (
<div
className="flex items-center justify-between gap-3 rounded-md bg-background/70 px-3 py-2 text-sm"
key={key}
>
<span className="text-muted-foreground">{metricLabels[key]}</span>
<span className="font-semibold">{metricValue(key)}</span>
</div>
))}
</div>
</section>
);
})}
</div>
</section>
<div className="grid gap-4 lg:grid-cols-[minmax(0,1fr)_minmax(20rem,0.72fr)]">
<Card className="agency-panel">
<CardHeader>
<CardTitle className="inline-flex items-center gap-2">
<Activity className="size-5 text-primary" />
Run-Details
</CardTitle>
<CardDescription>
Neue Leads, übersprungene Duplikate, Sperrliste, Fehler und erzeugte Audits.
</CardDescription>
</CardHeader>
<CardContent className="grid gap-2 text-sm">
{dashboard.runs.length === 0 ? (
<p className="rounded-md border border-dashed border-border/80 bg-background/60 p-4 text-muted-foreground">
Noch keine Kampagnenläufe.
</p>
) : (
dashboard.runs.map((run) => (
<div className="rounded-md border border-border/75 bg-background/65 p-3" key={run.id}>
<div className="flex flex-wrap justify-between gap-2">
<p className="font-medium">{run.status}</p>
<p className="text-muted-foreground">
Leads {run.newLeads} · Audits {run.auditsGenerated} · Fehler {run.errors}
</p>
</div>
{run.errorSummary ? (
<p className="mt-1 text-xs text-destructive">{run.errorSummary}</p>
) : null}
</div>
))
)}
</CardContent>
</Card>
<Card className="agency-panel">
<CardHeader>
<CardTitle className="inline-flex items-center gap-2">
<MousePointerClick className="size-5 text-primary" />
Rybbit
</CardTitle>
<CardDescription>
Audit-Öffnungen und CTA-Aktivität werden bei Bedarf aus der Rybbit API geladen.
</CardDescription>
</CardHeader>
<CardContent className="space-y-3 text-sm text-muted-foreground">
{rybbitError ? (
<p className="rounded-md bg-[var(--danger-soft)] p-3 text-destructive">
{rybbitError}
</p>
) : (
<p className="rounded-md bg-muted/55 p-3">
Rybbit-Daten konnten nicht geladen werden, wenn API-URL, Site-ID oder API-Key fehlen.
</p>
)}
<div className="grid gap-2 sm:grid-cols-3 lg:grid-cols-1 2xl:grid-cols-3">
<div className="rounded-md bg-background/70 p-3">
<p className="text-xs">Audit-Öffnungen</p>
<p className="mt-1 text-xl font-semibold text-foreground">
{rybbitData?.auditOpens ?? dashboard.metrics.rybbitAuditOpens}
</p>
</div>
<div className="rounded-md bg-background/70 p-3">
<p className="text-xs">CTA-Klicks</p>
<p className="mt-1 text-xl font-semibold text-foreground">
{rybbitData?.ctaClicks ?? dashboard.metrics.rybbitCtaClicks}
</p>
</div>
<div className="rounded-md bg-background/70 p-3">
<p className="text-xs">Website-Link-Klicks</p>
<p className="mt-1 text-xl font-semibold text-foreground">
{rybbitData?.outboundClicks ?? 0}
</p>
</div>
</div>
{rybbitGroups.length > 0 ? (
<div className="space-y-1 pt-2">
{rybbitGroups.map((group) => (
<p key={group.label}>
{group.label}: {group.auditOpens} Öffnungen · {group.ctaClicks} CTA
</p>
))}
</div>
) : null}
<p className="text-xs">
Public-Audit Tracking läuft nur auf veröffentlichten Audit-Seiten.
</p>
</CardContent>
</Card>
</div>
</section>
);
}