feat: build local skills registry

skills/copy-clarity.md

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+# Copy Clarity
+
+Use this file for headline/body copy improvements.
+
+- Replace jargon with clear benefit language.
+- Tighten sentences to one core message per paragraph.
+- Keep benefit first, proof second, next step third.
+- Preserve the requested tone and avoid overpromising.
+- Output a concise before/after improvement set.

skills/design-audit.md

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+# Design Audit
+
+Use this file as the concrete operating guide for design-oriented analysis.
+
+- Check visual hierarchy and above-the-fold clarity.
+- Validate CTA prominence, spacing, and action visibility.
+- Flag inconsistent components, mismatched states, and weak contrast.
+- Verify tone alignment between typography, imagery, and brand intent.
+- Prioritize 3–5 actionable fixes by expected conversion impact.

skills/local-seo.md

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+# Local SEO
+
+Use this file for local discovery and trust-relevance analysis.
+
+- Verify NAP consistency across page and metadata.
+- Check service-location clarity and service-area fit.
+- Review local proof signals: reviews, case examples, local references.
+- Validate schema/markup hints and local keyword fit.
+- Recommend realistic, high-impact local SEO adjustments.

skills/marketing-positioning.md

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+# Marketing Positioning
+
+Use this file to sharpen market message and differentiation.
+
+- Define one-liner positioning for the target segment.
+- List the top 3 differentiators vs local alternatives.
+- Connect positioning to pain points and decision criteria.
+- Keep claims evidence-backed from website and audit findings.
+- Produce a short positioning paragraph for outreach and landing intro.

skills/offer-writing.md

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+# Offer Writing
+
+Use this guide when producing outreach-ready offer text.
+
+- Translate findings into 1–2 concrete pain-result pairings.
+- Keep scope, deliverables, and next step explicit.
+- Tie price framing to measurable benefit and timeline.
+- Use transparent language and avoid inflated promises.
+- Return a compact offer draft and optional follow-up variant.

skills/ux-friction-review.md

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+# UX Friction Review
+
+Use this file when analyzing onboarding, lead capture, and first conversion path friction.
+
+- Map the main path from landing → action.
+- Find blockers: too many clicks, hidden links, field overload, unclear status.
+- Identify trust anchors: who, what, how long, what happens next.
+- Assess mobile ergonomics and cognitive load.
+- Recommend friction-reduction experiments with effort and impact.