diff --git a/.gitignore b/.gitignore
index 7c0a61a..90150af 100644
--- a/.gitignore
+++ b/.gitignore
@@ -23,4 +23,4 @@ pnpm-debug.log*
 # jetbrains setting folder
 .idea/
 .kilo
-.env.local
+.env.local
\ No newline at end of file
diff --git a/.impeccable.md b/.impeccable.md
new file mode 100644
index 0000000..ce48734
--- /dev/null
+++ b/.impeccable.md
@@ -0,0 +1,17 @@
+## Design Context
+
+### Users
+Owner-led regional small and medium-sized businesses in Germany, especially trades, salons, practices, and service companies. They need a credible website that helps local prospects understand the business quickly and take contact without friction.
+
+### Brand Personality
+Bodenstaendig, regional, glaubwuerdig. The interface should feel direct, calm, precise, and human rather than polished like a startup template or loud like an agency pitch.
+
+### Aesthetic Direction
+Use a light theme with restrained contrast, warm neutrals, and clear left-aligned structure. Favor quiet hierarchy, asymmetry, and editorial spacing over centered fullscreen hero patterns, decorative card grids, or theatrical gradients. Trust should appear early through concrete signals: direct contact, regional proximity, experience, response speed, and transparent delivery.
+
+### Design Principles
+- Trust before spectacle: lead with concrete proof, not abstract claims.
+- Regional and human: show the person and working style behind the service early.
+- Calm hierarchy: use spacing, alignment, and clear grouping instead of oversized centered compositions.
+- Practical clarity: every section should answer what is offered, why it is credible, and what the next step is.
+- Keep it grounded: avoid startup tropes, generic hero metrics, and decorative noise without informational value.
diff --git a/src/components/contact21.tsx b/src/components/contact21.tsx
index e7560ef..d14eb3d 100644
--- a/src/components/contact21.tsx
+++ b/src/components/contact21.tsx
@@ -68,7 +68,7 @@ const Contact21 = ({ className, onSubmit }: Contact21Props) => {
   };
 
   return (
-    <section className={cn("py-32", className)}>
+    <section id="kontakt" className={cn("py-32", className)}>
       <div className="container">
         <div className="mt-20 flex flex-col justify-between gap-15 md:gap-10 lg:flex-row">
           <div className="flex w-full max-w-lg flex-col justify-between gap-10">
@@ -79,7 +79,7 @@ const Contact21 = ({ className, onSubmit }: Contact21Props) => {
               <img
                 src="https://deifkwefumgah.cloudfront.net/shadcnblocks/block/guri3/avatar3.png"
                 className="size-12"
-                alt="avatar"
+                alt="Matthias Meister"
               />
               <div>
                 <h3 className="text-lg font-medium tracking-tight">
@@ -92,9 +92,9 @@ const Contact21 = ({ className, onSubmit }: Contact21Props) => {
             </div>
           </div>
           <div className="col-span-4 flex w-full flex-col gap-2 lg:pl-10">
-            <h1 className="mb-7 text-6xl font-semibold tracking-tight lg:text-5xl">
+            <h2 className="mb-7 text-6xl font-semibold tracking-tight lg:text-5xl">
               Jetzt Website anfordern
-            </h1>
+            </h2>
 
                 {isSubmitted && (
                   <div
@@ -164,12 +164,13 @@ const Contact21 = ({ className, onSubmit }: Contact21Props) => {
                       <FieldLabel htmlFor={field.name} className="sr-only">
                         Nachricht
                       </FieldLabel>
-                      <Input
+                      <textarea
                         {...field}
                         id={field.name}
                         aria-invalid={fieldState.invalid}
                         placeholder="Nachricht: Worum geht es bei Ihrem Projekt?"
-                        className="h-15 rounded-none border-0 border-b border-b-foreground/25 bg-transparent! shadow-none placeholder:text-foreground/20 focus-visible:ring-0 lg:text-base"
+                        rows={4}
+                        className="min-h-32 w-full rounded-none border-0 border-b border-b-foreground/25 bg-transparent px-0 py-3 text-base text-foreground shadow-none outline-none placeholder:text-foreground/20 focus-visible:border-ring focus-visible:ring-0 disabled:pointer-events-none disabled:cursor-not-allowed disabled:opacity-50 aria-invalid:border-destructive lg:text-base"
                       />
                       {fieldState.invalid && (
                         <FieldError errors={[fieldState.error]} />
diff --git a/src/components/cta.tsx b/src/components/cta.tsx
index 1c836bf..942dc1a 100644
--- a/src/components/cta.tsx
+++ b/src/components/cta.tsx
@@ -1,24 +1,68 @@
-import { Button } from "@/components/ui/button";
+import { cn } from "@/lib/utils";
+
+const trustAnchors = [
+  {
+    title: "Direkter Kontakt",
+    description:
+      "Sie sprechen mit dem Menschen, der die Website auch plant und baut.",
+    note: "Keine Vertriebsrunde, keine unklaren Uebergaben.",
+  },
+  {
+    title: "15+ Jahre Erfahrung",
+    description:
+      "Webentwicklung und Software mit Fokus auf robuste, wartbare Loesungen.",
+    note: "Praxis statt Buzzwords und Technik nur dort, wo sie wirklich hilft.",
+  },
+  {
+    title: "Hosting in Sachsen",
+    description:
+      "Deutsche Server, DSGVO-konform und passend fuer regionale Unternehmen.",
+    note: "Greifbar, nachvollziehbar und ohne unnoetiges Zusatztheater.",
+  },
+];
 
 export default function CTASection() {
   return (
-    <section className="py-10 lg:py-16">
-      <div className="mx-auto max-w-5xl px-4">
-        <div className="rounded-2xl bg-linear-to-r bg-[url('https://images.unsplash.com/photo-1739785890803-7a2191a37ef5?q=80&w=2940&auto=format&fit=crop&ixlib=rb-4.1.0&ixid=M3wxMjA3fDB8MHxwaG90by1wYWdlfHx8fGVufDB8fHx8fA%3D%3D')] bg-cover bg-bottom px-8 py-10 md:px-16 md:py-20">
-          <header className="mb-8 max-w-2xl space-y-4">
-            <h2 className="font-heading text-4xl leading-10 text-black lg:text-4xl">
-              Jetzt Website anfordern
-            </h2>
-            <p className="text-lg text-black/60">
-              Erzählen Sie mir kurz von Ihrem Unternehmen — ich melde mich innerhalb von 24 Stunden mit einem unverbindlichen Angebot.
-            </p>
-          </header>
-
-          {/* CTA Buttons */}
-          <div className="flex flex-wrap gap-4">
-            <Button size="lg">Anfrage senden</Button>
-          </div>
+    <section className="px-4 pb-16 pt-4 sm:px-6 lg:px-8 lg:pb-24">
+      <div className="mx-auto max-w-6xl border-y border-border/80 py-8 lg:grid lg:grid-cols-[minmax(0,0.95fr)_minmax(0,1.45fr)] lg:gap-12 lg:py-10">
+        <div className="max-w-md space-y-4">
+          <p className="text-xs font-medium uppercase tracking-[0.18em] text-muted-foreground">
+            Vertrauensanker
+          </p>
+          <h2 className="text-2xl font-semibold tracking-tight text-balance lg:text-3xl">
+            Ein ruhiger Startpunkt statt voller Versprechen.
+          </h2>
+          <p className="text-base leading-7 text-muted-foreground">
+            Noch bevor es um Pakete oder Features geht, soll direkt klar sein,
+            warum diese Zusammenarbeit fuer regionale Unternehmen greifbar und
+            verlaesslich wirkt.
+          </p>
         </div>
+        <dl className="mt-8 grid gap-6 sm:grid-cols-3 lg:mt-0 lg:gap-0">
+          {trustAnchors.map((item, index) => (
+            <div
+              key={item.title}
+              className={cn(
+                "space-y-3",
+                index === 0
+                  ? ""
+                  : "border-t border-border/70 pt-4 sm:border-t-0 sm:border-l sm:pl-6 sm:pt-0 lg:pl-8",
+              )}
+            >
+              <dt className="text-sm font-medium text-foreground">
+                {item.title}
+              </dt>
+              <dd className="space-y-2">
+                <p className="text-lg font-semibold leading-7 text-balance text-foreground">
+                  {item.description}
+                </p>
+                <p className="text-sm leading-6 text-muted-foreground">
+                  {item.note}
+                </p>
+              </dd>
+            </div>
+          ))}
+        </dl>
       </div>
     </section>
   );
diff --git a/src/components/hero235.tsx b/src/components/hero235.tsx
index b2f8124..021c42c 100644
--- a/src/components/hero235.tsx
+++ b/src/components/hero235.tsx
@@ -1,4 +1,4 @@
-import { ArrowDown } from "lucide-react";
+import { ArrowRight } from "lucide-react";
 
 import { Button } from "@/components/ui/button";
 import { cn } from "@/lib/utils";
@@ -9,45 +9,37 @@ interface Hero235Props {
 
 const Hero235 = ({ className }: Hero235Props) => {
   return (
-    <section
-      className={cn(
-        "relative flex h-dvh items-center justify-center overflow-hidden bg-background py-32",
-        className,
-      )}
-    >
-      <div aria-hidden={true}>
-        <div
-          className="absolute inset-0 z-0 bg-[linear-gradient(to_right,var(--muted)_1px,transparent_1px),linear-gradient(to_bottom,var(--muted)_1px,transparent_1px)] bg-size-[40px_40px]"
-          style={{
-            WebkitMaskImage:
-              "radial-gradient(ellipse 60% 60% at 50% 50%, #000 30%, transparent 70%)",
-            maskImage:
-              "radial-gradient(ellipse 60% 60% at 50% 50%, #000 30%, transparent 70%)",
-          }}
-        />
-        <div
-          className="pointer-events-none absolute inset-0 z-0 opacity-40"
-          style={{
-            backgroundImage:
-              "url(https://deifkwefumgah.cloudfront.net/shadcnblocks/block/noise.png)",
-            backgroundRepeat: "repeat",
-          }}
-        />
-        <div className="pointer-events-none absolute inset-x-0 bottom-0 h-40 bg-linear-to-b from-transparent via-background/10 to-background/90" />
-      </div>
-      <div className="relative container flex h-full flex-col justify-between">
-        <div className="flex flex-1 items-center justify-center">
-          <div className="mx-auto flex max-w-4xl flex-col items-center text-center">
-            <h1 className="text-4xl font-semibold tracking-tight text-balance text-foreground md:text-5xl lg:text-8xl">
-              Hallo, ich bin Matthias - ich baue Websites, die Kunden bringen.
-            </h1>
-            <p className="mt-8 max-w-xl text-pretty text-muted-foreground md:text-lg">
-              Moderne, blitzschnelle Auftritte für Handwerker, Friseure und Unternehmen aus der Region. Kein Agentur-Preisschild. Kein Overkill. Einfach eine Website, die funktioniert.
-            </p>
-            <Button size="lg" className="mt-10">
-              Kostenloses Angebot
-              <ArrowDown className="shrink-0" aria-hidden />
+    <section className={cn("px-4 sm:px-6 lg:px-8", className)}>
+      <div className="mx-auto max-w-5xl py-20 sm:py-24 lg:py-28">
+        <div className="mb-8 flex flex-col gap-3 border-b border-border/70 pb-5 sm:mb-10 sm:flex-row sm:items-center sm:justify-between">
+          <p className="text-xs font-medium uppercase tracking-[0.18em] text-muted-foreground">
+            Matthias Meister | Webdesign fuer KMU aus der Region
+          </p>
+          <p className="text-sm text-muted-foreground">
+            Rueckmeldung innerhalb von 24 Stunden
+          </p>
+        </div>
+        <div className="flex max-w-4xl flex-col gap-7">
+          <h1 className="max-w-[13ch] text-4xl font-semibold tracking-tight text-balance text-foreground sm:text-5xl lg:text-6xl">
+            Websites fuer Unternehmen aus der Region - klar, schnell und
+            glaubwuerdig.
+          </h1>
+          <p className="max-w-[65ch] text-base leading-7 text-muted-foreground sm:text-lg">
+            Ich arbeite direkt mit Handwerk, Praxen und kleinen Betrieben. Kein
+            Baukasten-Look, keine Agenturshow, kein technischer Umweg - sondern
+            ein Auftritt, der sofort zeigt, was Sie anbieten und wie man Sie
+            erreicht.
+          </p>
+          <div className="flex flex-wrap items-center gap-4 pt-1">
+            <Button asChild size="lg" className="h-11 rounded-full px-5">
+              <a href="#kontakt">
+                Kostenloses Angebot anfordern
+                <ArrowRight className="shrink-0" aria-hidden />
+              </a>
             </Button>
+            <p className="text-sm text-muted-foreground">
+              Fuer Handwerk, Praxen und kleine Betriebe.
+            </p>
           </div>
         </div>
       </div>